Resource Of K-Beauty (ROK) has over 20 years of professional experience in developing private label skin care, color cosmetics, and OTC products for major retailers in the US and many other countries. We have studied regulatory requirements, compliances, negative ingredients, and analysis when and how to launch products according to a retailers’ category review and planogram schedule.

Many Korean Beauty Companies have trouble with launching their brand in large retail stores and maintaining sales level of their products in retailers, because of hidden marketing requirements, promotion of products and so on. In order to support and promote the success of K-Beauty Companies in the US, ROK has started to work on our web-based platform called “Platform of Resource of K-Beauty” (PROK). This site provides brand owners with full consultation services, face to face meetings with retails and product launches and promotion strategies, as well as logistics, local US fulfilment/warehouse and EDI systems.

ROK’s Brand Strategies include Product Recognition and Positioning, Price-per-Location and consistent SRP Policy, and "OSFDMD" 6 Major Channel Strategy (Online-Specialty-Food-Drug-Mass-Discounted Market). ROK supports suppliers who subscribe PROK to prepare all requirements for retailers in each channel according to a periodic “Promotion in 52 Weeks” Strategy, in order to maximize marketing output and meet suppliers’ sales target.

Resource of K-Beauty is dedicated to support all Korean beauty companies in US. To build up and succeed your brand, Resource of K-Beauty as a business supporter for you, will provide you the long-term business strategies that help your brand and products grow in the beauty industry in US. For further questions and inquiry, please do not hesitate to contact us via email: support@rokbeauty.co.kr

About CEO, Daniel Hong

2006 – 2013

• Vice President, Christine Valmy Inc, NJ. USA.
• Private Label Projects & Development of CV Brand Products-Skin Care.

2015

• Completed Guide Book – How / Where to Start Business with USA Major Retailers.

2016 – 2019

• Launching Korean Beauty Brand Dr. FORHAIR at Target.
• Launching Korean Beauty Brand LOVLUV at H.E.B.
• Development and Production with Korean manufacturers For USA Major Retailers’ Private Label Products* over 220 SKU in various category: Skin Care, Body & Hair Care, Cleanser/Washes.
  
  * Sally Beauty, Whole Foods Market, Massage Envy, AMAZON, Balmid Europe.
• Launching Web-based ‘Private Label Management System’ (PLMS) for Korean Manufacturers.

2020 – Current

• Official Launching Web-based ‘Platform of Resource of K-Beauty’ (PROK) for Korean Beauty Brands and USA Major Retailers.
• New Projects on Private Label Products in progress with ULTA Beauty, Walgreens, Costco, H.E.B.